No one can live without household goods.

As one of the necessary consumer goods for every household, household products not only carry people's sustenance and longing for a better life, but also the backbone to support the growth of the whole consumer market. For this reason, under the new development tone of "domestic circulation", supporting household consumption has become an important starting point for promoting consumption and expanding domestic demand. For example, at the beginning of this year, in the policy document issued by relevant departments, it was clearly proposed to "promote the consumption of home appliance furniture and home decoration and activate the home appliance furniture market".

However, relying solely on unilateral means of support may not be enough to achieve the desired results. To achieve the policy expectations, it also depends on people's willingness to consume and whether the buying and selling behavior can be finally achieved. Moreover, for household enterprises, due to the impact of stricter regulation of the real estate market in recent years, business growth is generally under pressure, and their demand for stimulating the potential of mass consumption is also urgent.

According to the basic theory of marketing, marketing is the key to promote and realize exchange, reach transactions and form long-term cooperative relations. If we can make a breakthrough in the marketing model, it is bound to produce positive changes. In my opinion, it should be a good way for the home industry to help product marketing by strengthening cooperation with short video platforms.